With some of the remaining funds at the end of FY2015, we launched a brand awareness campaign for The Chicago School of Professional Psychology. Our research had indicated that many of our existing students live in neighborhoods that surround this particular station.

While some of the placements included more typical head/subhead copy, I suggested we try an approach that would be more impactful, pointing to significant and monumental milestones that the school has achieved in the past year. Working with the design team, we maintained simplicity in the design treatments, ensuring that the statistics were not lost.